To make a router feel relatable while building excitement for its launch, GFiber’s social team and I created Routy, the star of a holiday rom-com parody. I led the art direction and character design, turning a piece of hardware into a warm, lovable character with a little holiday whimsy.

I shaped Routy’s look, personality, and world, from early sketches and storyboards to the finished animated series with Superside. The result: a technical product turned fan-favorite social mascot.