To help consumers connect food with well-being, Whole Foods Market partnered with Headspace on a campaign centered around mindful eating and everyday wellness. The centerpiece was Food for Mood, an original IGTV series pairing chef and wellness advocate Sophia Roe with nutritional psychiatrist Dr. Uma Naidoo to explore recipes and ingredients designed to inspire four positive moods: joyful, energized, focused, and relaxed.

I designed digital and social assets across the campaign and co-art directed for the video series.