Whole Foods Market:
Nourishing Our Neighborhoods
Design & Production
Through the Nourishing Our Neighborhoods program, Whole Foods Market funds the purchase of refrigerated vans for food-recovery organizations so they can transport fresh, healthy food back to their communities — a critical, and oftentimes difficult, step in the food-redistribution process.
In response to significant food insecurity needs in communities, all Whole Foods Market operational areas participate in the Nourishing Our Neighborhoods program.
Below is a collection of work created for the program, leaning into modern-organic illustration and design.
100 vans have been donated as of October 2026.
How Nourishing Our Neighborhoods
Makes a Difference
Each vehicle has the capacity to rescue 20,000 pounds of food weekly.
21,840,000 pounds of food per vehicle per year can be diverted from landfills.
8,666,667 meals can be shared over the van’s 10-year life cycle.
Credits:
Creative Directors: Will Chau, Jermey Joyner
Copywriter: Cameron Kokes
Collaborators: Regional Whole Foods Design Team
& Community Organizations